Media from across the globe arrive in Lake Louise to write stories, take pictures and interview athletes as they compete in the first downhill and super-G races on the World Cup circuit.



November 23, 24, 25 | training runs
November 26, 27 | downhill
November 28 | super-G


November 30-December 1, 2 | training runs
December 3, 4 | downhill
December 5 | super-G


All rights holders and non-rights holders must register by November 22, 2021 to request onsite media accreditation for the Lake Louise Audi FIS Ski World Cup.

Infront Sports & Media hold the world-wide multimedia rights for the Lake Louise Audi FIS Ski World Cup and to protect these rights, any audiovisual including sound and/or video of training runs, races, podium ceremonies or interviews is not permitted, unless approved as a rights holder in advance.

Non-rights holders can apply for rights holder audiovisual permissions through our registration process and we’ll deliver and manage the request with Infront Sports & Media on your behalf. Approvals will not be granted to non-rights holders seeking rights holder permission for the restricted mix zone. 

If audiovisual of training runs, races, podium ceremonies or interviews is not necessary, non-rights holders must still receive approval to enter the race venue with a sound and/or filming device. Approved activities in designated areas for the purposes of story-telling and promotion of the event and destination will be at the discretion of Infront Sports & Media and the Race Organizing Committee.

If you are a non-rights holder you must agree to the Infront Sports & Media audiovisual policy to receive media accreditation, even if you do not plan to use a sound and/or filming device in the race venue. The audiovisual policy is part of registration and you must agree to its terms to receive onsite media accreditation.

Rights holders who have been approved directly with Infront Sports & Media must also register to receive onsite accreditation and access to media services.

You will need to create or update your profile at the time of registration to be approved for onsite media accreditation.


Media services at the Lake Louise Audi FIS Ski World Cup will be limited due to COVID-19 policies and protocols.

  • Proof of full vaccination must be uploaded in your profile to cover the event onsite.
  • A limited number of onsite accreditation will be approved, including mix zone and oncourse access, and for the photo platform.
  • The Media Centre will have limited access, based on priority, given only to those requiring highspeed internet on training/race days to meet deadlines.
  • Rights holders/journalists on assignment will be given priority.

We are developing specific event protocols and procedures based on federal and provincial government guidelines, including travel and public health restrictions, and the FIS.


Click here for current information on Entry into Canada.


The Media Centre is located in the Whiskey Jack Lodge at the Lake Louise Ski Resort. Accreditation can be picked up starting at 12 pm on Monday, November 22, 2021. 

Men’s Event
November 22: 12-5 pm
November 23-28: 9 am-5 pm

Women’s Event
November 29: 12-5 pm
November 30-December 5: 9 am-5 pm

*There is no longer a Media Office at the Fairmont Chateau Lake Louise. 


A preferred media rate is offered at the Fairmont Chateau Lake Louise to accredited media. Space is limited, first-come, first-serve. Once you have been approved you will receive the booking code and more information.


CHIEF OF MEDIA Ken Kilroe | | 403.650.6454
Responsible for coordinating international and domestic sport media.

COMMUNICATIONS MANAGER Michelle Comeau | |403.512.7671
Responsible for destination, event, social media and communication outside of sport media.